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The Early Lead
Posted at 01:04 PM ET, 07/01/2011

London 2012 Olympics ticketing system has citizens in uproar


The Olympics are coming to London, but how many Londoners will get to witness the games live? (GEOFF CADDICK - AFP/GETTY IMAGES)
Remember all those empty seats at the Beijing Olympics in 2008? How about massive financial losses at the 2004 games that may have directly contributed to Greece going bankrupt?

Organizers for the 2012 London Olympics are determined to avoid similar pitfalls, which should not be an issue with extremely high demand for tickets on the British Isles.

But so far, as the Post’s Eliza Mackintosh reports, obtaining tickets has proven to be a fruitless endeavor for an alarmingly large percentage of ticket applicants.

Out of the 1.9 million people who applied for tickets during the first round of sales in March, nearly two-thirds (1.2 million) came away empty-handed.

Hugh Robinson, Britain’s prime minister for sports and the Olympics, put it plainly: “So many people want to come that we simply can’t satisfy the demand.”

It seems the best way to beat the system is to go all out. Stephen Hunt — who conveniently specializes in bankruptcy himself — was thrilled when he landed tickets to the opening ceremony and five events. His secret? Hunt applied for almost $60,000 worth of tickets from the outset, just hoping to nab a few.

“My purpose was to get at least one. I didn’t want to wake up and say, ‘I wish I had bid a little bit more.’ I was determined not to be in that class.”

If you just so happen to be a former Olympian yourself and you competed in the 1948 games, you’re in luck. Your tickets are free!

No news yet on how many retinas have been permanently damaged by the hideously-neon 2012 logo.

By  |  01:04 PM ET, 07/01/2011

 
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