Advertising on NFL uniforms? Don’t even think about it. At least not now.
“It’s not something that’s actively being considered in the NFL,” Commissioner Roger Goodell said Thursday (via the Detroit Free Press). “We like the look that we have on the field. We have a very limited number of partners on our field in general, much less on the uniform, and we think that’s right for the NFL.”
The NBA, Deputy Commissioner Adam Silver said recently, will “likely” allow the sale of small ads on uniforms, but the NFL is conservative when it comes to its look. It limited just how much Nike could tinker with designs when its new contract with the clothing manufacturer kicked in earlier this year.
While the league is allowing teams to sell small ads on their practice jerseys, that’s it because, while NFL owners like money, they aren’t especially hurting for it. After all, the Cleveland Browns are being sold for more than $1 billion.
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