wpostServer: http://css.washingtonpost.com/wpost

The Post Most: Sports

http://www.washingtonpost.com/sports/tv-listings-dc
The Early Lead
Posted at 10:41 AM ET, 01/31/2012

Super Bowl ads 2012: Toyota is reinventing the world (and the Camry)

Car commercials will be big once again during the Super Bowl telecast, but while many are spending millions of dollars to show off a new slick set of tires or better handling around the track, Toyota is taking a broader worldview.

Not only have they reinvented the Camry, but they’ve also created the first DMV arcade, the first blender that plays Lionel Richie, the first scantily-clad-human couch and the first baby time machine.

Yes, Toyota has been busy.

As the big game nears and the anticipation continues to build for a rematch between Tom Brady’s New England Patriots and Eli Manning’s New York Giants, we’ll be giving you sneak peaks at the ads you will see during the game. Check a playlists of ads from this year and last year’s best efforts — including Volkswagen’s Lil’ Darth Vader classic — with our video playlist  here.

How will this year’s lineup stack up to past years? And which companies will hit the mark?

More from Washington Post Sports:

The Coca-Cola polar bears are back

GM’s ‘Chevy Happy Grad’

John Stamos does Dannon Oikos

Top commercials from 2011

Cultural zeitgeist, scored by Super Bowl commercials

By  |  10:41 AM ET, 01/31/2012

 
Read what others are saying
     

    © 2011 The Washington Post Company