Super Bowl ads 2012: Volkswagen, Star Wars team up again in ‘The Dog Strikes Back’

The Green Bay Packers held on the beat the Pittsburgh Steelers in Super Bowl XLV — a game many NFL fans won’t soon forget.

But for others, the lingering image of last year’s Super Bowl was that off a little boy, struggling to harness the power of ‘The Force’ in a smash-hit commercial from Volkswagen.

One year later, VW hopes to roll out another winner with a new Star Wars themed ad — this one, featuring man’s best friend.

Here’s a sneak preview of VW’s ‘The Dog Strikes Back’:

Watch VW’s second ad, ‘Bark Side,’ below.

Here’s a behind the scenes look at the making of the commercial:

And here’s the second Volkswagen-Star Wars collaboration that will air during the Super Bowl, featuring a chorus of dogs barking out “The Imperial March.” Read more about it here.

As the big game nears and the anticipation continues to build for a rematch between Tom Brady’s New England Patriots and Eli Manning’s New York Giants, we’ll be giving you sneak peaks at the ads you will see during the game. Check a playlists of ads from this year and last year’s best efforts — including Volkswagen’s ‘Lil’ Darth Vader’ classic — with our video playlist  here.

How will this year’s lineup stack up to past years? And which companies will hit the mark?

More from Washington Post Sports:

Marketing hype runs from condoms and cookies to beer and cars

Toyota is reinventing the world (and the Camry)

The Coca-Cola polar bears are back

GM’s ‘Chevy Happy Grad’

Top commercials from 2011

Cultural zeitgeist, scored by Super Bowl commercials

Matt Brooks is the high school sports editor for The Washington Post. He's an Arlington native and longtime District resident and was previously a high school sports reporter, editor for several blogs and Early Lead contributor with The Post.

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