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The Early Lead
Posted at 11:49 AM ET, 02/01/2012

Super Bowl ads 2012: Volkswagen, Star Wars team up again in ‘The Dog Strikes Back’

The Green Bay Packers held on the beat the Pittsburgh Steelers in Super Bowl XLV — a game many NFL fans won’t soon forget.

But for others, the lingering image of last year’s Super Bowl was that off a little boy, struggling to harness the power of ‘The Force’ in a smash-hit commercial from Volkswagen.

One year later, VW hopes to roll out another winner with a new Star Wars themed ad — this one, featuring man’s best friend.

Here’s a sneak preview of VW’s ‘The Dog Strikes Back’:

Watch VW’s second ad, ‘Bark Side,’ below.

Here’s a behind the scenes look at the making of the commercial:

And here’s the second Volkswagen-Star Wars collaboration that will air during the Super Bowl, featuring a chorus of dogs barking out “The Imperial March.” Read more about it here.

As the big game nears and the anticipation continues to build for a rematch between Tom Brady’s New England Patriots and Eli Manning’s New York Giants, we’ll be giving you sneak peaks at the ads you will see during the game. Check a playlists of ads from this year and last year’s best efforts — including Volkswagen’s ‘Lil’ Darth Vader’ classic — with our video playlist  here.

How will this year’s lineup stack up to past years? And which companies will hit the mark?

More from Washington Post Sports:

Marketing hype runs from condoms and cookies to beer and cars

Toyota is reinventing the world (and the Camry)

The Coca-Cola polar bears are back

GM’s ‘Chevy Happy Grad’

Top commercials from 2011

Cultural zeitgeist, scored by Super Bowl commercials

By  |  11:49 AM ET, 02/01/2012

 
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