No, it’s not you. ESPN’s slate of “Monday Night Football” games this season has been nothing short of abysmal.
Just look at a few of the scores. Patriots 38, Dolphins 24; Giants 28, Rams 16; Buccaneers 24, Colts 17; Jets 24, Dolphins 6... and last night’s classic: Jaguars 12, Ravens 7.
It seems the lackluster matchups are starting to affect ESPN’s ratings. And “Monday Night Football” wasn’t the only flop last night. Fox’s World Series Game 5 broadcast was also a dud. Both programs lost out to ABC’s “Dancing With the Stars”
Sports Business Journal media reporter John Ourand reports Monday Night Football’s Ravens-Jaguars fumble-fest tied for its lowest-ever overnight rating with a 5.8, while the World Series overnight mark of 10.0 was also the lowest for a Game 5.
Ourand argues that the problem is not DWTS — and its fervent following (15 million viewers) — but rather the decision to run two primetime sporting events against one another.
ABC netted an overall rating of 9.8 (15 share) compared to Fox’s 8.1 (12) for the World Series. CBS topped the coveted 18-49 demographic with “Two and a Half Men” which earned a 4.2 (Game 5 got a 3.8).
A compelling Game 4 beat out the Saints’ 62-7 stampede over the Colts on “Sunday Night Football,” with Fox’s baseball broadcast earning a 10.1 overnight rating to NBC’s 8.2.
Two nights earlier, St. Louis’ 16-7 Game 3 Pujols parade drew the second-lowest World Series rating ever of 6.6.