The Super Bowl, which hasn’t been a cheap ticket in decades, is going to vault into stratospheric, second-mortgage territory next February.
But, hey, it’s New York. Whaddya gonna do about it?
A committee of NFL owners is expected to soon approve a plan that would more than double the prices for the top tickets, the Wall Street Journal report, to the game in New Jersey’s MetLife Stadium. Club-level seats in the mezzanine, which would include access to indoor restaurants, would cost about $2,600, a source tells the Journal.
For fans looking something for a little less pricey, the next-cheapest seats in the lower bowl would be priced at around $1,500.
“We are looking to close the gap between the face value of the ticket and the true value of a ticket to what has become the premier sports and entertainment event,” NFL spokesman Brian McCarthy told the Journal.
The Super Bowl isn’t a traditional “fan” experience. Together, participating teams distribute just 35% of the seats. The league itself controls 25% of the seats, which it often shares with corporate sponsors and partners.
The result is that a large portion of the audience at any Super Bowl consists of people who are attending the game on someone else’s dime. Not every ticket will crack four digits, either: The NFL is dropping prices for the cheapest seats to $500 next year from $600 in 2013. In all, the executives say, about 39% of the roughly 77,500 seats would cost $1,000 or less.
And, despite those prices, the seats aren’t heated, which could be a problem on Feb. 2 game, if he Farmer’s Almanac is to be trusted. Best to pop for $500,000 and an indoor suite with 30 tickets.