The NBA’s plan to do “nickname games,” in which players’ jerseys feature monikers rather than names, is getting underway and the biggest issue about the
shameless marketing ploy awesome promotion has been answered.
The Miami Heat’s Ray Allen will rock a “Jesus Shuttlesworth” jersey, according to Spike Lee’s Instagram account, in an homage to the character he played in “He Got Game,” Lee’s 1998 film. “For A Few Select Games My Main Man Ray Allen Will Wear JESUS SHUTTLES WORTH On THe Back OF His Jersey,” Lee wrote on Instagram. “The Legend Of HE GOT GAME Continues To Grow.Da Greatest Joint About BALL Ever Made.YA-DIG? SHO-NUFF”
Guess they added the “J” to avoid confusion with the Heat’s Eddie Shuttlesworth or something.
Multiple reports indicate that the Heat will wear the jerseys four times this season.