Super Bowl 2014 ads: Danica Patrick looks … different (video)


Danica Patrick’s new look will make its debut after halftime of the Super Bowl. (AP Photo / GoDaddy.com)

Danica Patrick’s Super Bowl ad for GoDaddy goes in a whole new direction, one that’s likely to leave some disappointed.

Last fall, the company announced that it was scrapping naughty ads featuring the NASCAR driver in favor of nicer ones. But the teaser that dropped recently might prompt a reaction nonetheless.

As Patrick herself put it when she saw the body suit she wore: “Holy crap!”

After spending most of her career in traditional print sports journalism, Cindy began blogging and tweeting, first as NFL/Redskins editor, and, since August 2010, at The Early Lead. She also is the social media editor for Sports.

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Cindy Boren · January 27, 2014