The Product: Budweiser
The Premise: One farm is for Budweiser Clydesdales, the other one is for puppies. When two of them become pals, fences can’t keep them apart. This continues the story of last year’s Budweiser commercial, which also featured an unbreakable interspecies friendship between a Clydesdale and the trainer that raised him from infancy.
The Punchline: When the puppy gets adopted, it looks like it’s all over for these pals — but then the Clydesdales stage a dramatic intervention. Cue the tears in 3…. 2….
The Verdict: Never underestimate the public’s appetite for a commercial with a puppy in it — this was the most-watched ad on YouTube, with more than 33 million views, in the days leading up to the Super Bowl. And never give them a reason to change the channel to the Puppy Bowl. (P.S. – if the commercial is a little too saccharine for you, check out the parody version, set to Ginuwine’s “Pony.”)