Chobani’s Super Bowl ad features a picky-eater bear

Chobani's first Super Bowl ad shows the lengths some will go to for a cup of the company's greek yogurt. (Courtesy of Chobani)

The Product: Chobani Greek yogurt

The Premise: A grizzly bear that looks kind of like that animatronic one from Chuck E. Cheese’s is terrorizing a country store.

The Punchline: It’s not long before he finds what he’s looking for — Chobani honey-flavored Greek yogurt. And a trashy tabloid magazine, naturally.

The Verdict: Good thing the bear wasn’t looking in a Whole Foods — in a widely-publicized dispute, the organic foods giant dropped the brand earlier this year.

See more Super Bowl commercials on Post TV.

Maura Judkis covers culture, food, and the arts for the Weekend section and Going Out Guide.



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Maura Judkis · February 2, 2014