The Product: Coca-Cola
The Premise: A young football player finally gets his chance in the big game, and he’s pretty nervous that he’s going to screw it up. But when the ball lands in his hands, and the field is wide open, he begins his touchdown run.
The Punchline: … and he keeps going, through town, all the way to Lambeau Field.
The Verdict: Cute kid + underdog story + love of the game — a time-honored Super Bowl commercial formula.