GoDaddy’s beefed-up Super Bowl commercial

The Product: Go Daddy web hosting

The Premise: Throngs of hulking bodybuilders are running through a city — and they’re led by GoDaddy spokesperson Danica Patrick, who’s been considerably beefed-up, thanks to some veiny, prosthetic muscles. But what is the siren call attracting all of these meatheads?

The Punchline: They’re about to stampede a spray-tanning salon, whose owner hosts her website on GoDaddy. “It’s go time,” she says, spritzing a little orange puff of tanning solution.

The Verdict: Last Fall, GoDaddy — maker of the most notoriously provocative commercials — announced that it was dropping it’s scantily-clad babe strategy for something a little less sleazy. It’s a decision that has already paid off, as this year’s commercial is one of the funniest of the bunch.

See more Super Bowl commercials on Post TV.

Maura Judkis covers culture, food, and the arts for the Weekend section and Going Out Guide.
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Maura Judkis | February 2