The Product: Go Daddy web hosting
The Premise: Throngs of hulking bodybuilders are running through a city — and they’re led by GoDaddy spokesperson Danica Patrick, who’s been considerably beefed-up, thanks to some veiny, prosthetic muscles. But what is the siren call attracting all of these meatheads?
The Punchline: They’re about to stampede a spray-tanning salon, whose owner hosts her website on GoDaddy. “It’s go time,” she says, spritzing a little orange puff of tanning solution.
The Verdict: Last Fall, GoDaddy — maker of the most notoriously provocative commercials — announced that it was dropping it’s scantily-clad babe strategy for something a little less sleazy. It’s a decision that has already paid off, as this year’s commercial is one of the funniest of the bunch.