The Product: Wonderful Pistachios
The Premise: Stephen Colbert has been asked to endorse Wonderful Pistachios, but he thinks his name and presence is all he needs to carry the commercial.
The Punchline: .. It’s not. So Wonderful Pistachios makes him come back and try a little harder. He decks his eagle out in a pistachio-colored vest, and splits his head open to reveal a green pistachio inside.
The Verdict: Stephen Colbert is nuts.