Jeff Gordon pranks writer in Pepsi Max Test Drive sequel (video)


Jeff Gordon, minus the disguise. (Terry Renna / AP)

Last March, Jeff Gordon made a little commercial for Pepsi Max in which he purportedly pranked a used car salesman with some fancy drivin’ maneuvers.

That spot, which was produced by the division of Will Ferrell’s Funny or Die company that churned out those Ron Burgundy Dodge ads last fall, has been watched nearly 41 million times on YouTube and was broken down like Zapruder footage by Jalopnik’s Travis Okulski.

That buzzkill breakdown, Okulski writes today, angered Gordon and the NASCAR driver, with help from Okulski’s editor and a great makeup artist, got a little revenge on Okulski in, conveniently, a new commercial for Pepsi Max. Okulski explains in great detail just how and why he was got so good by Gordon.

“The problem is that everything in it was fake,” he writes of the first ad. “Jeff wasn’t driving the car, stunt driver Brad Noffsinger was. The car was the wrong model year. Every person in the ad was actually an actor. We were the first website to call it out and dissect everything. I did a few interviews on TV and wrote three stories about how Pepsi and Gordon duped the public. That [ticked] Jeff off and he wanted to do it again. Bigger. Better. He wanted to get me back.”

He really was pranked this time, he says.

“So, just as I was able to say with total certainty that the first Pepsi Test Drive ad was totally fake, I can say with total certainty that this second Pepsi Test Drive ad is unequivocally, one hundred percent, totally, absolutely real.”

And it’s pretty spectacular.

Here’s the first ad:

After spending most of her career in traditional print sports journalism, Cindy began blogging and tweeting, first as NFL/Redskins editor, and, since August 2010, at The Early Lead. She also is the social media editor for Sports.
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