Cavs turn court into projection screen for Zydrunas Ilgauskas ceremony (video)


(Tony Dejak / AP)

The Cleveland Cavaliers retired the jersey of Zydrunas Ilgauskas recently with a ceremony that was blend of the traditional and the cool — the very cool, thanks to 3D video that was projected onto the Quicken Loans Arena court before the game and at halftime.

Herndon, Va.-based Quince Imaging, in partnership with the Cleveland Cavaliers' Q-TV team and Think Media Studios, projected full court video before a Cavs game on March 8. (Quince Imaging)

The work on the special-effects highlight package was done by Quince Imaging, Herndon, Va., image projection company that also puts images on buildings. It worked in partnership with the Cavs’ Q-TV team and Think Media Studios. Sixteen high-def projected images onto the 4,700-square foot court in what Quince, in an understatement, calls “an immersive video environment.”

Herndon, Va.-based Quince Imaging, in partnership with the Cleveland Cavaliers' Q-TV team and Think Media Studios, projected full court video for a ceremony to retire the jersey of Zydrnas Ilgauskas. (Quince Imaging)

The best part is the way the video ends, with the floor breaking up and giving way to nothingness.

After spending most of her career in traditional print sports journalism, Cindy began blogging and tweeting, first as NFL/Redskins editor, and, since August 2010, at The Early Lead. She also is the social media editor for Sports.

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Cindy Boren · March 19, 2014