Adidas looking to steal Manchester United kits from Nike in $100 million-per-year deal


The current Manchester United kits by Nike. (Kerim Okten/EPA)

It turns out getting a logo on a soccer jersey is really, really expensive. But German sportswear company Adidas is looking to go all in when it comes to Manchester United. Company insiders told the Daily Mail this week that they believe a $100 million annual deal “has all but been agreed” upon.

There’s just one thing that stands in their way: Nike, the team’s current outfitters who they’ve been with since 2002, has the right to match any offer the team receives. But the Daily Mail says that’s highly unlikely:

Nike are sure to question whether it is worth more than doubling their original £300 million [$510 million] 10-year deal — which expires in June 2015 — when the deposed champions are going through this difficult period of transition.

Last month, Manchester United fired Manager David Moyes to the delight of most fans who thought he was a drag on the team. The team has not yet announced Moyes’s replacement, although most people speculate Louis van Gaal has already been chosen, The Guardian reports, adding that the Dutchman, who currently manages the Netherlands national team, would begin with Manchester United directly after the World Cup ends in Brazil.

Marissa Payne writes for The Early Lead, a fast-breaking sports blog, where she focuses on what she calls the “cultural anthropological” side of sports, aka “mostly the fun stuff.” She is also an avid WWE fan.
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