Watch the best World Cup hype video ever thanks to Chile


Chile’s Alexis Sanchez celebrates after scoring a goal. (Alastair Grant/AP)

A whole bunch of words isn’t really needed to underline how incredibly special this ad is. Produced by Banco de Chile, the spot, which features the 33 Chilean miners who were rescued after spending a few torturous weeks surviving underground, hits the heart in the best way possible. Warning: after viewing, you may be tempted to forget your current team and start perfecting the chant for your new favorite team: “Chi-Chi-Chi! Le-Le-Le! Viva Chile!”

(H/t: Digg)

Marissa Payne writes for The Early Lead, a fast-breaking sports blog, where she focuses on what she calls the “cultural anthropological” side of sports, aka “mostly the fun stuff.” She is also an avid WWE fan.

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Marissa Payne · May 30, 2014