World Cup logo is a great big ol’ facepalm


(Bruno Kelly / Reuters)

A little over a week away from the beginning of World Cup play, the stadium in Sao Paulo still isn’t ready, the WiFi is spotty and darned if the official logo isn’t going to remind everyone of an increasingly applicable image for this event.

A facepalm.

World Cup logos are everyone’s favorite whipping post. The 2010 choice for South Africa’s choice was deemed overly swirly and busy. And Germany’s in 2006 was way too smiley. But this one is drawing an enormous amount of derision and criticism. This logo is based, of course, on the magnificent trophy that’s up for grabs and FIFA undoubtedly spent a fortune on the design.

But once you’ve seen it, you won’t think of anything other than a facepalm.

And possibly Patrick Stewart.

After spending most of her career in traditional print sports journalism, Cindy began blogging and tweeting, first as NFL/Redskins editor, and, since August 2010, at The Early Lead. She also is the social media editor for Sports.
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