A little over a week away from the beginning of World Cup play, the stadium in Sao Paulo still isn’t ready, the WiFi is spotty and darned if the official logo isn’t going to remind everyone of an increasingly applicable image for this event.
World Cup logos are everyone’s favorite whipping post. The 2010 choice for South Africa’s choice was deemed overly swirly and busy. And Germany’s in 2006 was way too smiley. But this one is drawing an enormous amount of derision and criticism. This logo is based, of course, on the magnificent trophy that’s up for grabs and FIFA undoubtedly spent a fortune on the design.
But once you’ve seen it, you won’t think of anything other than a facepalm.
The FIFA World Cup logo looks like a facepalm: pic.twitter.com/bGDXYhljBA— Brilliant Ads (@Brilliant_Ads) May 29, 2014
And possibly Patrick Stewart.