Josh Wise’s Dogecoin NASCAR will race in the Sprint Cup at Sonoma


Josh Wise, center, celebrates in victory lane after the NASCAR Sprint Cup Series Sprint Showdown at the Charlotte Motor Speedway last month. (Nick Laham/Getty Images)

The Internet’s favorite NASCAR driver Josh Wise announced Wednesday that his No. 98 Dogecar, which is sponsored by the cryptocurrency Dogecoin in conjunction with Phil Parsons Racing, will race at the Sonoma Sprint Cup race on June 22. Naturally, Wise, aka the Dogedriver, made the announcement on Reddit, the popular social media network that helped launch the original Dogecoin sponsorship:

“I have some amazing news! We have decided to run the dogecar at Sonoma in 2 weeks! We are doing this because you all bought more shirts than we needed for Talladega. So it’s our thank you and our way to pass along your additional support towards actually getting the dogecar on track again. Since it is not really a fully funded race, it will not be the ‘full wrap’ but it will incorporate much of the original design. It will look cool.”

While NASCAR and Doge meme fans are excited for the cars return, they did have questions about what the car might look like without the full wrap. Among the Web’s biggest concern was the back of the car and whether it would feature Dogecoin’s famous Shibu Inu mascot looking back at drivers again, as it did when it raced for the first time in Talladega.


(Via USA Today)

Wise answered affirmatively that, yes, the trunk decal would be among the car’s decorations.

Wise also laid out a plan for a future race car based on several Reddit communities, known as sub-Reddits or subs. These subs have been instrumental so far in helping the ongoing efforts of the Dogecar. He writes:

“We have decided to run a multi-sub car at some point later in the season. We are not sure the process on selecting which subs will be a part of this, but basically the car will be divided into 3-4 sections and we will do a paint design contest and have some fun with it. Dogecoin will be grandfathered into this paint scheme and promotion.”

Fingers crossed that the subreddit “CrappyDesign” gets a piece of the action. 

Marissa Payne writes for The Early Lead, a fast-breaking sports blog, where she focuses on what she calls the “cultural anthropological” side of sports, aka “mostly the fun stuff.” She is also an avid WWE fan.
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Marissa Payne | June 5