Brett McMurphy of ESPN is reporting that Bitcoin, the virtual currency, has been named as the title sponsor of the St. Petersburg Bowl, a real-life college football bowl game.
Bitcoin St. Petersburg Bowl is new name of St. Pete Bowl, source told @ESPN— Brett McMurphy (@McMurphyESPN) June 18, 2014
Official Bitcoin St.Petersburg Bowl! logo pic.twitter.com/xlX7hhfywI— Brett McMurphy (@McMurphyESPN) June 18, 2014
Bitcoin spokesman: ″College football fans & bitcoin community represent similar target demographic - tech-savvy men b/w ages 18 & 40″— Brett McMurphy (@McMurphyESPN) June 18, 2014
Naturally, the idea that a college football bowl game — whose sole reason for existence is to make bowl organizers and ESPN lots and lots of money — will actually be sponsored by money generated a fair amount of laughs from the college football Twitterati.
I can’t think of a better sponsor for a bowl game than fake money.— TEDDY GOOALSEVELT (@edsbs) June 18, 2014
(Bitcoin Bowl trophy is stolen by Russian hacker)— Ryan Nanni (@celebrityhottub) June 18, 2014
They figured out a way to do worse/better than Beef ’O’ Brady’s. Congrats to everyone involved.— Bill Connelly (@SBN_BillC) June 18, 2014