English soccer giant Manchester United has unveiled its new home uniforms for the 2014-15 season, featuring a rather large Chevrolet logo.
Chevrolet’s new kit, sponsored by Manchester United. pic.twitter.com/E0dgg2Wegb
— Tom (@FourFourTom) July 7, 2014
United announced a seven-year sponsorship agreement with the U.S. auto maker, reportedly worth about $559 million total, in 2012. The team previously was sponsored by Aon, an insurance company that is headquartered in London. Manchester United said it will receive $70 million during the first year of the Chevrolet deal.
Ironically, General Motors announced last year that it will stop selling new Chevrolets in Europe by the end of 2015 in order to focus on reviving the Opel brand. The company’s Chevrolet sales in Europe historically have been low. Nevertheless, the team’s global reach makes the sponsorship deal a no-brainer for Manchester United and its owners, the Glazer family of the United States.
“We always looked at Man U as a global deal,” GM Vice Chairman Steve Girsky said in December. “They’re exposed around the world and Chevrolet will be exposed around the world.”
The Red Devils will unveil their new uniforms on the field for the first time on July 23, when they take on the Los Angeles Galaxy in a friendly at the Rose Bowl.