U.S. goalkeeper Tim Howard, who broke a tournament record this year by making 15 saves in a single match, is making marketing companies (and people who appreciate male physiques) drool with his Adweek magazine cover.
— Adweek (@Adweek) July 14, 2014
Howard, however, is doing his research before jumping into sponsorship deals. He told Adweek in an interview:
“It’s important that I’m a role model, and that the companies that I associate myself with feel the same way about their own images. Those are companies I’d like to be associated with. I try not to and I don’t think I ever have just jumped at any opportunity because a company wanted me. Just because there was money on the table doesn’t mean that I took it.”
Already the star, who plays for the Premier League’s Everton club, has appeared in multiple campaigns, including those with high-profile companies Nike, Allstate, Gatorade, and marketing experts say that list can grow — by a lot.
“I don’t think there’s any doubt he could earn a few million dollars in the next couple months,” Jim Andrews, a senior VP at the sponsorship consultancy IEG told AdAge earlier this month. “If he wanted, he could probably have space until the NFL season starts in September.”