The uniforms are fine, but it’s the video Russia’s ‘Sibir’ KHL team made to unveil them that’s fantastic


(Jonathan Newton/The Washington Post)

Leo Tolstoy wrote “War and Peace.” Pyotr Tchaikovsky composed “Swan Lake.” Sergei Eisenstein made “Battleship Potemkin.” And the list of great Russian contributions to the arts goes on. Enter Novosibirsk’s “Sibir” KHL hockey team and its decision to unveil its new 2014-15 uniforms in a video presentation that rivals the opening of “Game of Thrones.”

The brooding music! The mood lighting! The slow-rolling camera cuts! The romantic over-the-shoulder stare of Konstantine Alexeyev at the two-minute, ten second mark! The dramatic pause to highlight the team’s neon-green sponsor Megafon!

Yes, if you didn’t have a favorite KHL team before, you have one now. The only questions now is when will the sequel come out?

Marissa Payne writes for The Early Lead, a fast-breaking sports blog, where she focuses on what she calls the “cultural anthropological” side of sports, aka “mostly the fun stuff.” She is also an avid WWE fan.
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Kelyn Soong · July 28, 2014