Reebok jumps on Paleo bandwagon with its own brand of bacon


(James M. Thresher/The Washington Post)

The phrase “tastes like shoe leather” is about to get a whole new, much more delicious meaning thanks to Reebok. The athletic clothing and footwear company has came out with its own bacon during the Reebok-sponsored CrossFit Games, which took place last month just outside of Los Angeles.

Simply titled “Reebok Bacon,” the product adheres to the principles of the popular Paleo diet fad, Yahoo News Digest reports. The bacon comes smoked and uncured, and is made without nitrates, preservatives, MSG or sweeteners. Apparently, according to Yahoo, it even has the seal of approval from Paleo Magazine, a go-to source for people who subscribe to paleo’s tenets of basically eating like a caveman… who had bacon available.

But lest you start thinking bacon is a health food, however, the calorie count for seven grams of the stuff is 26 of which 20 come from straight fat, according to the label. And really, who eats seven grams of anything?

Then again, if you also take part in the CrossFit games, you can probably afford to eat anything.

“We wanted to embrace the love of bacon and build something fun for the community, while remaining authentic to its spirit,” Will McGinness, the executive creative director of Venables Bell & Partners, the company that helped make Reebok-branded bacon happen, told International Business Times.

So far, the product has only been available at the CrossFit games, where athletes got to take home packages and fans got to purchases bacon-based snacks at a Reebok Bacon food truck. Today, Reebok’s bacon-filled truck is heading to the Reebok CrossFit Lab in West Hollywood, California. However, it remains unclear, however, when or if the product will be hit store shelves nationwide. Reebok officials did not return the Washington Post’s call.

Marissa Payne writes for The Early Lead, a fast-breaking sports blog, where she focuses on what she calls the “cultural anthropological” side of sports, aka “mostly the fun stuff.” She is also an avid WWE fan.
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Thomas Johnson · August 1

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