Nike treats Paul George’s leg with respect in poetic new print ad

(Ethan Miller/Getty Images)

Nike has been known to create phenomenal advertisements. The sports apparel company killed it around the World Cup this year, with not just one but two superb spots.

Today, Nike is keeping up the momentum by releasing a new print ad featuring Paul George, the Indiana Pacers all-star forward who underwent surgery last week to repair a compound fracture in his right leg. George suffered the gruesome injury while playing in a Team USA scrimmage.

It reads:

Hear this is a career-ending injury.
Then the doctors said full recovery.
Heard the guys were frozen on the sideline.
Then your teammates rushed to the hospital.
Heard everyone is worried.
Then you said you’ll be back better than ever.
There are two sides to everything.
The worst has happened.
The best is next.

Hopefully this is the final push needed to allow George to break from his Gatorade curse.

Marissa Payne writes for The Early Lead, a fast-breaking sports blog, where she focuses on what she calls the “cultural anthropological” side of sports, aka “mostly the fun stuff.” She is also an avid WWE fan.



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Marissa Payne · August 7, 2014