Uber puts special Premier League cars on the streets of Manhattan


(M.A.Pushpa Kumara/EPA)

NBC Sports and the car-service app Uber launched a fleet of Minis decked out in Premier League logos today. The pimped-out cars will be offering free rides around Manhattan until Sunday, promoting this weekend’s Premier League kickoff matches, which will air on — you guessed it — NBC Sports.

A news release on Uber’s blog reads:

Whether you’re a die-hard Chelsea fan, cheer for Arsenal, or sport a Tim Howard Everton jersey, you can arrive in premier fashion to the pub to grab a pint on Matchday. Enter promo code “BPLonNBC” and request “CLUB CAR” for a FREE RIDE in a Premier League decorated MINI Countryman.

Forget about the special soccer cars, however, if you want to go to Brooklyn. Uber says the cars are only available in Manahattan and for trips of 30 minutes or less. The cars also have limited availability. They’ll be available today and Friday from 3 p.m. to 10 p.m., Saturday from 6:45 a.m. to 2 p.m., and Sunday from 7:30 a.m. to 2:30 p.m.. The early morning times were set to coincide with the match times. Manchester United will play the first game of the season Saturday at 7:45 a.m. against Swansea City. On Sunday, the first match puts Liverpool up against Southampton at 8:30 a.m.

Godspeed if you’re a Manchester United fan and a Manchester City car shows up, though…

Or a Liverpool car…

Marissa Payne writes for The Early Lead, a fast-breaking sports blog, where she focuses on what she calls the “cultural anthropological” side of sports, aka “mostly the fun stuff.” She is also an avid WWE fan.

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Marissa Payne · August 14, 2014