Under Armour strikes out with Kevin Durant but lands Gisele Bundchen

September 2, 2014

(Paolo Whitaker / Reuters)

Under Armour lost out on its bid to hire Kevin Durant, but the company did wrap up another big name.

The world’s highest-paid model, Gisele Bundchen, has signed on to advertise its new women’s campaign, ESPN reports. Bundchen’s husband, New England Patriots quarterback Tom Brady, joined the company in 2010 and terms of the deal given the missus were not revealed.

Bundchen is part of a new women’s campaign that carries the “I Will What I Want” slogan and has featured athletes Lindsey Vonn, Sloane Stephens and Kelley O’Hara along with ballerina Misty Copeland. The company’s women’s business  does about $500 million in sales, about one-third of Under Armour’s overall apparel sales.

After spending most of her career in traditional print sports journalism, Cindy began blogging and tweeting, first as NFL/Redskins editor, and, since August 2010, at The Early Lead. She also is the social media editor for Sports.
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Cindy Boren · September 2, 2014