Rick Pitino gets his very own Maker’s Mark bottle (photo)

Win an NCAA title, get your face on a bottle of bourbon.

Rick Pitino got that tattoo. Want to see it?

Judging by the size of his fresh ink, Louisville's coach really likes his NCAA championship team.

Rick Pitino will get tattoo of a cardinal on his shoulder

Louisville coach will make good on promise to get inked if his players won the national championship.

Rick Pitino’s horse wins Santa Anita Derby

Louisville coach has an ownership stake in Goldencents.