When it comes to ads, Las Vegas is the worst

November 5, 2012

In the swing state of Nevada, political commercials have been as nonstop as the casinos and slot machines.

Las Vegas has ranked as the second-most ad-saturated media market in the country during the last week of October, according to Wesleyan University's Media Project analysis of the advertising volume. Overall, since April 11, Vegas has seen more advertising than any other media market in the country.

At home, in the Las Vegas suburbs, Fran Brown, 66, an independent, uses her DVR more than ever -- so that she can fast-forward through the contentious back and forth she confronts on television.

"Attack ads are no good," she said Sunday, poring over a newspaper on a bench near a shopping center.

Brown says she was undecided until a friend asked her pointedly: Are we better off than we were four years ago? She says she has seen signs of economic progress, even though Nevada's economy has been hard-hit: a report of record auto sales in a newspaper, a local restaurateur's account of a surge in business.

"I think Joe Biden got it right when he said, 'Osama bin Laden is dead and General Motors is alive,' " she said. Brown cast her ballot during Nevada's popular early-voting period, which is expected to account for 70 percent of all votes tallied.

A few days later, Brown recalls, she was on the golf course with a friend who admitted being mired in her own tough decision about how to vote. She passed along the same question that had helped her sort out what she thought amid all the noise.

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