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Erik Wemple
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Posted at 12:44 PM ET, 12/10/2012

Alleged study on Fox News withers under scrutiny

(Associated Press)

Huffington Post freelance writer Michael Giltz is calling it a "fake study." Performed by something called the "Intelligence Institute," this study purports to have taken a close look at the intelligence of Fox News viewers. No point in characterizing any of the alleged findings here.

That's because the spokesman for the study, someone who goes by the "name" of "P. Nichols," didn't have compelling answers about its legitimacy. When discussing that topic by phone moments ago with the Erik Wemple Blogger, he noted, "We did not submit it for peer review with the APA." What's the "APA?" I asked. "I think it's the American Psychiatric or Psychological Association," he said. Pressed further about what sort of association would peer-review such a study, Nichols came up empty. "Off the top of my head right now, I don't know," he said.

As the Huffington Post notes, this bit of non-research managed to score a spot on PRWeb as well as some links on a few Web sites. Nothing major, though.

By  |  12:44 PM ET, 12/10/2012

Tags:  Fox News

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