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Erik Wemple
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Posted at 05:41 PM ET, 10/20/2011

CNN and Romney ad: What’s fair use?

The Mitt Romney campaign, seeking to capi­tal­ize on Rick Perry’s rude performance in the Tuesday night CNN debate, put together an ad featuring the Texas gov’s signature moments. CNN asked Romney Inc. to pull the ad, and the campaign obliged. The network suggests to Mediaite that the ad abuses “fair use”:

“CNN did not consent to the use of its copyrighted material for this ad, and CNN objects to the use of its talent in any campaign ad. We respectfully requested that the Romney campaign not use CNN material in their campaign ads and they complied.”

CNN’s frothing over this matter makes little sense from a legal standpoint, from a marketing standpoint, and from a common-sense standpoint. A wild guess: It doesn’t want the public to be reminded of how badly it lost control of the discussion on Tuesday night.

By  |  05:41 PM ET, 10/20/2011

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