Columnists worth anything?

August 3, 2011

Ask a group of veteran newspaper editors, and they’ll say that columnists form the bedrock of a daily; they give it a voice, news, vitality.

Ask a poll, and it’ll say “2 percent.” When asked what’s the main reason you subscribe to a newspaper, that’s the percentage of respondents who cited “columnists.” So how many responded affirmatively to the category “Coupons?”

Erik Wemple writes the Erik Wemple blog, where he reports and opines on media organizations of all sorts.
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