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Erik Wemple
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Posted at 09:37 AM ET, 07/17/2012

Media news derivatives: July 17

In case you missed it — Any way ABC News and NBC News could make a little room in their marquee newscasts for some exploration of the Libor scandal? Might be nice.

Elsewhere:

*Yahoo hires Google’s Marissa Mayer as its new chief executive. Angles:

— Staci D. Kramer says it’s all about product development, technology:

But the board went for product with a capital P. What about media? In this view of Yahoo, it’s important but not the heart of the company. “Most of the company is search and mail and the home page,” one person familiar with the board’s thinking told me. Mayer, the person said, “built” mail, search and maps at Google. (Her work in mobile products wasn’t mentioned but it should be a big plus.) More important, she “created” engineers who are now throughout the Valley.

— Kara Swisher at All Things D says that the point is product:

Indeed, Mayer will now be charged with the difficult task of creating innovative products to win at Yahoo going forward and even competing with Google in some arenas.
It’s clear she will attract talent, and is reportedly considering several other current and former Googlers to bring on board at Yahoo.

— Silicon Valley mogul Marc Andreesen says the move means Yahoo is banking on products:

It’s a huge statement on the part of the board that they want the company to be product-led. I say that because they had a great CEO if they wanted to be media-led. It’s a huge double down on product.

A consensus appears to be emerging here.

*Brian McAndrews, one of the new appointees to the board of directors of the New York Times Co., talks biz models:

Publishers need to try to capture value wherever they can. People have traditionally paid subscription rates for newspapers, for example, and I think that some papers like The New York Times, The Wall Street Journal and others have had success with paywalls. I think those models will continue to evolve.
One of the things, as an aside, that appeals to me about The New York Times is that it’s a national brand and in many ways an international brand. Lots of newspapers have challenges, but I think the national brands in some ways have a stronger position than regional and local papers that they can build from.
But to your specific question, I think premium content will attract premium advertisers. Depending on the publication, working closely with advertisers to try to create sponsorship opportunities or more custom advertising opportunities — while maintaining editorial independence — is a real opportunity for prominent brands.

*Liane Membis, the Wall Street Journal intern who was fired for fabricating quotes, had kicked up a thorough and troubling correction pursuant to a story she’d done for the Yale Daily News about a botanic garden. Here’s the correction:

This article has been corrected....The story “Supervisors seek to develop, publicize secret garden” contained several errors. First, the photographs accompanying the story did not depict the Marsh Botanic Garden, but rather a School of Forestry & Environmental Studies greenhouse and storage area adjacent to Greeley Memorial Laboratory. Second, the greenhouses should not have been described as “rickety”; the greenhouses are well-maintained, clean and safe to occupants, although administrators would eventually like to replace two aging wood-frame greenhouses. Moreover, the director of the garden, Timothy Nelson, was inaccurately quoted as saying “we want to preserve [the garden’s] history”; more accurately, Nelson said his primary goal in developing the garden is to optimize its use for current education, research and outreach, and as a green space for members of the Yale community to enjoy. The article also incorrectly stated that planned improvements to the garden have been put on hold as a result of the economic downturn; a greenhouse addition is currently under construction at the garden, and Nelson said other projects outlined in a basic planning study are planned for implementation over the next 10 years, pending further planning and approvals.

*Wolf Blitzer quizzes Obama campaign aide Stephanie Cutter about her contention that Mitt Romney, in characterizing his time at Bain Capital, either committed a felony or misrepresented himself to the American people. Blitzer pushes hard on the crime issue: “The use of the word felon in that initial statement — no regret?” Cutter said no, absolutely not.

By  |  09:37 AM ET, 07/17/2012

Tags:  wolf blitzer, stephanie cutter, mitt romney, bain capital, yale daily news, brian mcandrews, new york times co. marc andreesen, yahoo, marissa mayer, libor

 
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