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Erik Wemple
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Posted at 04:16 PM ET, 02/13/2012

‘Parentry’: HuffPo crowd-sourcing prevails

The efforts of the Huffington Post to find a decent title for its parenting blog appears to be at an end. “Parentry” it is.

The pageview machine arrived at this title through an embarrassing, public spectacle. Parenting blogger Lisa Belkin came to HuffPo from the New York Times, where she’d written the Motherlode blog. In a lame try to keep her branding intact, the Huffers tried to name her new channel ”Parentlode.” Cue game-show buzzer sound.

After the Times screamed “trademark,” HuffPo sloughed the blog-naming work on the public. And that move required a heavy round of filtering, thanks to suggestions such as this sixteen-for-the-price-of-one offering:

Kid Ovation
Kid Nation
Parent Hash
Parental Guidance
Mothering Made Easy
First You Exhale
The Mothership
Winning Parenthood
Super Mom/Super Kid
Allies in Parenting
The Child Whisperer
Managing Motherhood
From Pablum to Pizza
The Dog Ate My Sanity
No More Ms. Nice Mom
Kid Map

Somehow the HuffPoers spent enough time in the pile to find “Parentry,” a winner by any standard: cleverness, clarity, concision.

Question is, has HuffPo done its trademark-searching homework this time? Most definitely, says HuffPo spokesperson Mario Ruiz.

By  |  04:16 PM ET, 02/13/2012

Tags:  huffington post, parentlode, motherlode, lisa belkin, parentry

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