Quake coverage: Zoo flack outdoes entire journalism world

August 24, 2011

For nearly a day now, scribes everywhere have been killing themselves to pen the best, most immediate, most entertaining earthquake coverage. And they’ve all been eclipsed by a press release.

The communications office of the National Zoo saw fit to issue an extended note on the quake’s impact on its grounds. As the release states: “Animal care staff recognized changes in animal behavior.”

Which turns out to be an understatement. My favorite entry in the animal-reaction log is this one:

Iris (an orangutan) began “belch vocalizing” — an unhappy/upset noise normally reserved for extreme irritation — before the quake and continued this vocalization following the quake.

That was a bit more dramatic than what the giant pandas did.

A staffer in the zoo’s communications department reports that the log on animal reactions was compiled by a “conglomerate of keepers.”

(h/t @BDayspring)

Erik Wemple writes the Erik Wemple blog, where he reports and opines on media organizations of all sorts.
Continue reading
Comments
Show Comments
Most Read

opinions

Success! Check your inbox for details.

See all newsletters