Compare and contrast. Last Friday, the reelection campaign of D.C. Mayor Vincent Gray placed an ad on the cover of the Washington Post’s free daily, Express, that attacked his chief rival, D.C. Council member Muriel Bowser:
This morning, the Gray people seized on the same space again, this time with a more positive pitch ahead of tomorrow’s Democratic primary:
Whereas on Friday only a diminutive “ADVERTISEMENT” alerted readers that the front of Express was sponsored material, today there are two larger “ADVERTISEMENT” disclosures. Progress, in other words.