CNN anchor Anderson Cooper last night aired a noteworthy interview with disgraced Los Angeles Clippers owner Donald Sterling, utterer of racist remarks and target of an NBA ban. It’s painful-yet-essential viewing, with Sterling at one point pleading with Cooper, “I’m not a racist. I love people. I always have. But those words came out of my mouth, I guess. And I’m so sorry. And I’m so apologetic.”

To round things out, Sterling slams Magic Johnson, blamed the media in regards to his position vis-a-vis the NBA and made a number of statements that should give pause to anyone supposing that the Clippers owner has been treated too harshly.

It was a thorough session: A CNN rush transcript from last night clocked in at about 6,000 words. That’s a lot of talking.

Not quite as much talking, however, as the amount of talking that Cooper did over the course of several CNN programs yesterday to promote the interview. The word counts below encompass chats between the CNN host, other CNN hosts and various commentators about the Sterling interview.

On the morning show “New Day,” Chris Cuomo and others interviewed Cooper about Cooper’s interview with Sterling: 1,782 words.

On “CNN Newsroom,” Carol Costello interviewed Cooper about Cooper’s interview with Sterling: 542 words.

On “@ThisHour with Berman and Michaela,” hosts John Berman and Michaela Pereira interviewed Cooper about Cooper’s interview with Sterling: 919 words.

On “Legal View,” host Ashleigh Banfield interviewed Cooper about Cooper’s interview with Sterling: 1,290 words.

On “The Lead,” host Jake Tapper interviewed Cooper about Cooper’s interview with Sterling: 1,187 words.

On the “Situation Room,” host Wolf Blitzer interviewed Cooper about Cooper’s interview with Sterling: 1,283 words.

On “OutFront,” host Erin Burnett interviewed Cooper about Cooper’s interview with Sterling: 690 words.

Total: Approximately 7,600 words.

May it never be said that CNN doesn’t do everything possible to promote its exclusives.

Erik Wemple writes the Erik Wemple blog, where he reports and opines on media organizations of all sorts.