As the Daily Show’s Jon Stewart suggested recently, “exclusive” has been gutted of all meaning by the TV news industry. And since the word long ago died from hyperbolic overuse, what the heck — why not just keep up the flogging?
The latest? NBC News is advertising “EXCLUSIVE ACCESS” to “The Wizarding World of Harry Potter – Diagon Alley,” a much-anticipated theme park of Universal Orlando Resort that’s due to open on July 8. Meredith Vieira of NBC News will host a primetime special — “Harry Potter: The Making of Diagon Alley” — on the park on June 30. The press release notes that the special will chronicle “the remarkable four year journey leading up to the highly anticipated unveiling of the new theme park experience. Meredith Vieira details the tremendous global effort and groundbreaking technology involved in creating Diagon Alley, from the initial conception, development and construction of the biggest attractions, down to the most fascinating details of the massive operation.”
The press release also notes that “Universal Orlando Resort and NBC News are both owned by NBCUniversal.” That should answer the “EXCLUSIVE ACCESS” part of the equation. Technically correct, practically absurd.