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Posted at 03:02 PM ET, 03/18/2011

Angry Birds inserts ads in HD iPad app

This undated image released by Rovio shows a poster of the company's Angry Birds app. (AP Photo/Rovio) (AP)
Angry Birds fans are not very happy after ads appeared on the loading screens in the AngryBirds HDiPad version of the app. In addition to a new golden egg and 15 new levels, a news screen now appears when the game is loading or paused. 9 to 5 Mac had the story first this morning, saying the news screen pushes Angry Birds merchandise and cannot be skipped. The Android version of the app is already free and ad-supported.

That could get pretty annoying, since players stop and restart levels so often in the game. It’s clearly bothered fans of the game, who seem worried about the direction in which the game’s producer, Rovio, is headed.

“Game is fun, but they're getting too aggressive with the Rovio news, ads etc. It's not necessary in a paid app that we're already clearly fans of,” wrote one fan on Angry Birds’s App Store page.

“Obviously, and rightfully, the app was created to make money. Good for them... I applaud their creativity, and they most certainly deserve what they have earned, but they are forgetting what matters. The user. Stop the greed, and think of the user experience. Nobody wants to be bombarded by advertisements when playing a game! This app has become one big bloated advertisement. It was great when it was just a simple, enjoyable game,” wrote another.

Did ads in Angry Birds get you riled up today?

Related stories:

Angry Birds, Facebook to team up in May

Angry Birds will be on Windows Phone 7 and in 3D

Mobile gaming dominates Game Developers Conference

By  |  03:02 PM ET, 03/18/2011

Tags:  Gaming

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