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Posted at 04:05 PM ET, 06/09/2011

Apple caves on subscription policy

Apple will no longer take revenue from in-app subscriptions. (CHRISTOF STACHE - AFP/GETTY IMAGES)
In a surprising move, Apple reversed course on its subscription policy, giving publishers more control over their own pricing.

When Apple originally announced the guidelines in February, the company said that Apple would get 30 percent of any revenue that came from an in-app subscription offer.

But MacRumors pointed out Thursday that the company quietly removed that part of its policies.

Gone, too is the stipulation that publishers have to offer the same subscription plans within an app as they do outside the app.

CNET pointed out that Apple hasn’t completely given up its control over publishers. The subscription rules still do not allow publishers to "link to external mechanisms for purchases or subscriptions to be used in the app, such as a 'buy' button that goes to a Web site to purchase a digital book."

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By  |  04:05 PM ET, 06/09/2011

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