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Posted at 06:03 PM ET, 07/18/2011

Google changes official shortener to

Google will still use as its public link shortener.
A minor tweak may turn your head on Twitter and other sites. Google announced it will use as a link shortener for official products and services, following the lead of Twitter ( and, formerly known as, on the path to true brevity.

The .co domain name is the top-level domain of Colombia, much like’s post-dot text identifies it with Libya — something that’s caused some concern in the past.

The people who run the .Co Domain Registration, headed by CEO Juan Diego Calle, have said that there should be no reliability concerns about the domain name, however, because the group worked with the Colombian government on its global launch in July 2010. As of last month, the group had registered 1 million domain names.

Google said it will still use — .gl is the top-level domain name for Greenland — to shorten some URLs and for public use.

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By  |  06:03 PM ET, 07/18/2011

Tags:  Google, Digital Culture

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