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Posted at 04:20 PM ET, 06/21/2011

How could music change Facebook’s game?

Facebook CEO Mark Zuckerberg speaks during a news conference at Facebook headquarters in Palo Alto, California in this May 26, 2010 file photo. (ROBERT GALBRAITH - REUTERS)
Over at The Post’s Ideas@Innovations blog, Dominic Basulto offers his take on the reports that Facebook is working on its own streaming music service.

Basulto thinks that the innovation of laying music on top of Facebook’s social network, immediately adds value to Facebook as it mulls its IPO. And, he says, Facebook is in a unique position to make a social music service that actually works. Instead of marketing a last-minute social element to music lovers — think Apple’s Ping — Facebook’s already done the heavy lifting of creating a social network.

“(If) Internet radio company Pandora could be valued at $2 billion, just how much is Facebook Music worth?” Basulto said.

Having a music service could definitely give Facebook a leg up in the battle between the “Gang of Four”companies Google chairman Eric Schmidt identified at the All Things D conference last month — Apple, Facebook, Amazon and Google.

Apple, Amazon and Google have already put forth their examples for what online music could be — how could Facebook’s service change the game?

What would you like to see from Facebook’s music service? Let us know in the comments.

Related stories:

Ideas@Innovations: Facebook needs to face the music

Facebook to launch a music dashboard?

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By  |  04:20 PM ET, 06/21/2011

Tags:  Social Media, Music

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