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Posted at 04:38 PM ET, 07/28/2011

Logitech dropping Google TV price after returns

Google Inc CEO Eric Schmidt introduces Google TV on May 20, 2010. Logitech is slashing the price of the sets after negative sales. (ROBERT GALBRAITH - REUTERS)
Logitech is having a fire sale on its Google TV Revue set-top boxes, after reporting that more people are returning the televisions than are buying them.

As a result, the company announced in its earnings call Wednesday that it will cut the price of the devices from $249 to $99. The price change doesn’t have a definite date but will take place sometime this quarter, said Logitech spokeswoman Pamela McCracken.

In the company’s prepared remarks for the call, the company said, “We believe that this action will remove price as a meaningful barrier to broad consumer acceptance.”

Consumers are still slow to hop on the connected-TV bandwagon, according to a recent survey from Nielsen looking at Hulu and Netflix users. About 1 percent of users were watching Hulu and Netflix on either Google TV or Apple TV.

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By  |  04:38 PM ET, 07/28/2011

Tags:  Google, Televisions, Apple

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