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Faster Forward
Posted at 11:01 AM ET, 07/20/2011

MacBook disappears from the Apple Store, replaced by MacBook Air


The White MacBook has been pushed aside in favor the the MacBook Pro and the MacBook Air. (Pablo Martinez Monsivais - AP)
Pity the MacBook, which was booted from the Apple Store this morning by a thinner, younger model.

When Apple released the new MacBook Air Wednesday morning, it took the place of the line’s former flagship device without so much as a cake or banner thanking the MacBook for its years of service.

And this isn’t just a cosmetic change. All pages on the MacBook redirect to the main Apple storefront and it’s no longer listed in Apple’s Mac comparison charts.

The MacBook Air even took over the MacBook’s price point, starting at $999, though if you were interested in the MacBook’s for its 13-inch screen, you’ll have to shell out quite a bit more for the Air.

The shift away from the MacBook solidifies Apple’s efforts to move from optical discs — and, by extension, their drives — as does Wednesday’s download-only release of Apple’s latest operating system, OS X Lion.

Will you miss the MacBook? Or was it past time for it to go?

Related stories:

Apple launches new MacBook Air, Mac Mini, Thunderbolt display

Apple posts another record-breaking quarter

Apple doesn’t innovate, it sues, says Google’s Schmidt

By  |  11:01 AM ET, 07/20/2011

Tags:  Apple, Computers

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