Microsoft is working on a social search initiative that will link up with Facebook and Twitter, according to a new find from Fusible. A splash page for the service was live on the Microsoft-owned socl.com. A writer for the site stumbled across the interesting find Thursday while looking through domain name registries.
(Ah, the glamorous life of tech bloggers.)
The service, called Tulalip, seems to be a foray into the social search space. A tagline on the site read, “With Tulalip you can Find what you need and Share what you know easier than ever.”
According to a report from Search Engine Land, a Microsoft spokesperson said that socl.com is “an internal design project from one of Microsoft’s research teams which was mistakenly published to the Web.”
Since the site’s discovery, Microsoft has taken down the splash page and put up this message:
“Thanks for stopping by. Socl.com is an internal design project from a team in Microsoft Research which was mistakenly published to the web.We didn’t mean to, honest.”
With Google+ gaining users and praise, the company may be worrying about its social strategy. Bing is already integrated with another Google rival, Facebook, so it would be easy for Microsoft to build out its social capabilities.