Barnes & Noble released a new update to the Nook Color on Monday, letting users access tablet-like features such as apps and e-mail, for $249.
The Nook will now run Android 2.2, Froyo, and support Flash video. The tablet will support up to six IMAP and POP accounts and users can enable push notifications.
The Nook Color won’t have access to the whole Android Market, but has approved dozens of apps including Angry Birds and Epicurious. Barnes and Noble has also teamed up with Pandora on the tablet, so users can listen to music while reading.
When it comes to privacy on the revamped Nook, Jamie Iannone, president of Digital Products, said on a media call that users have total control over their Nook Friends social network for recommendations. Users can control what they share down to the individual book level, and the tablet will has password protection for security and purchasing.
Barnes and Noble is going after a new market here by keeping the price low and tapping into the Nook’s potential to be more than an e-reader. In fact, it sounds a lot like the kind of device tech reporter Pete Rojas had envisioned from Amazon last week.
What do you think of this tablet-lite device?