As smartphone adoption becomes more mainstream, an interesting report from Nielsen shows that mobile Web use may not be rising quite as quickly.
The firm’s recent analysis of Android users’ smartphone habits found that those surveyed are twice as likely to turn to an app as they are to look something up on their phone’s Web browser. The study found that smartphone users spend about 56 minutes a day using their phone apps.
The report also found that of the thousands of apps available on the Android market, users tend to turn to the same top 50 apps a whopping 60 percent of the time, and use the top 10 apps 43 percent of the time.
A recent study commissioned by Compuware showed that phone users want speed above all else when it comes to mobile browsing. In fact, 71 percent of global mobile Web users expect Web sites to load as quickly, almost as quickly or faster on their phone as on their home computer.
But it’s hard for phones to meet those expectations all the time, which could be driving smartphone users to turn instead to apps that can aggregate and push them data instead of surfing.
How do you use your smartphones? Are you app-centric or Web-centric?