Citing “people familiar with the situation,” the Los Angeles Times reported Friday that Google is in preliminary talks to acquire Hulu.
Hulu retained Goldman Sachs and Morgan Stanley last week to lead a sale, after an unsolicited offer.
Other potential buyers include Yahoo and Microsoft, which could benefit from taking on a streaming video company to compete with Google’s YouTube or Netflix.
For it’s part, Google has been sinking efforts into making YouTube a destination for more original and professional content, while still keeping its reputation for user-generated videos. (And, of course, videos of cats.)
Walt Disney Corp., News Corp and NBCUniversal run Hulu as a joint venture. The licensing agreements from those companies would be a huge boon to any potential buyer.
Would you want to see Google buy Hulu?
GALLERY: Click the image above to view the gallery.