Shaq retires via Twitter

Shaquille O’Neal told the world Wednesday that he will retire from the NBA after 19 seasons.

And how did the near-certain future Hall-of-Famer announce it to his fans? He used Twitter.

O’Neal is the latest celebrity to embrace new media for a big announcement.

Newt Gingrich tweeting that he was running for president. Tim Pawlenty, former governor of Minnesota, announced he was throwing his hat into the ring via a somewhat epic YouTube video. And President Obama’s YouTube announcement that he was running for reelection got more than 100,000 views in one day.

A study we profiled earlier on Faster Forward found that 13 percent of all American adults online use Twitter, particularly on their cell phones. It’s clear that celebrities and politicians are leveraging these platforms to reach a wide audience.

Its hilarious flipping through all these MSM sources, quoting Twitter, that Shaquille is retiring. We know already!Wed Jun 01 19:40:16 via TweetDeckTerry Corcoran
Corcoran310

Do you use Twitter to get your news?

Related stories:

Pew study finds 13 percent of adults on Twitter

Twitter turns five: Celebrating the service that changed the way we communicate

Twitter snatches up AdGrok

Hayley Tsukayama covers consumer technology for The Washington Post.

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