Shaquille O’Neal told the world Wednesday that he will retire from the NBA after 19 seasons.
And how did the near-certain future Hall-of-Famer announce it to his fans? He used Twitter.
O’Neal is the latest celebrity to embrace new media for a big announcement.
Newt Gingrich tweeting that he was running for president. Tim Pawlenty, former governor of Minnesota, announced he was throwing his hat into the ring via a somewhat epic YouTube video. And President Obama’s YouTube announcement that he was running for reelection got more than 100,000 views in one day.
A study we profiled earlier on Faster Forward found that 13 percent of all American adults online use Twitter, particularly on their cell phones. It’s clear that celebrities and politicians are leveraging these platforms to reach a wide audience.
Do you use Twitter to get your news?