Google is looking to revamp YouTube by creating 20 premium channels, the Wall Street Journal reported Wednesday.
YouTube will create a revamped home page featuring channels with specialized content, such as art and sports, the Journal article said. According to the report, the video site plans to create five to 10 hours of produced content every week.
Google is said to be spending up to $100 million to create the channels.
YouTube has made a couple of acquisitions in the past few months that indicated the site was planning to offer higher-quality video and original content.
Last month, the company announced it had purchased Green Parrot, a company that has developed technology that produces higher-quality videos that consume less bandwidth. On March 7, YouTube announced the acquisition of NextNewNetworks, which specialized in distributing and producing professional-quality video.
YouTube was also said to be in talks with major league sports organizations to carry live games, after the popularity of its streaming